Email Marketing for Microblading Business Owners: 5 types of emails you can’t afford to miss

As a microblading business owner, you’re probably often thinking about what else you can do to market your business, build your brand, and build the customer waiting list.

And email marketing is your answer.

Email marketing serves as a dynamic tool for all microblading (and beauty) business owners, providing a direct line of communication to your clients. Unlike social media platforms where content might get lost in a sea of posts, emails go directly into the client's inbox, ensuring better visibility. And given the personal nature of the service, this form of marketing can be essential in building and maintaining a successful microblading business.

And if you were thinking something along the lines of “My clients don’t read emails.”, you should read our article about email marketing results, and how one of the artist skycrocketed her revenue using email marketing. You can find the article here.

Top 5 email types you can’t afford to miss

Today we are bringing you types of emails you should send to each client or subscriber. Feel free to add your authentic spices to each of them!

1. The Welcome Email

Did you know that welcome emails have an average open rate of 82%? That's an impressive number compared to standard marketing emails. It's like the first impression of a perfectly arched brow – unforgettable!

Deep Dive: Your first email should be more than just a robotic 'Thank You'. Use it to introduce your microblading magic, throw in some jaw-dropping before-and-after photos, and maybe even sprinkle in post-procedure care tips. It's the beginning of your brow-tastic journey with your client!

2. Appointment Reminder

Did you know that studies suggest that reminders can reduce no-show rates by up to 40%. That's almost half the people who might've stood you up because they forgot!

Deep Dive: Make your reminders fun and actionable. Mention the appointment details with a cheeky line like, "Ready to raise some brows?" Include pre-procedure instructions, such as avoiding that tempting glass of wine or your morning coffee binge. After all, preparation is key to a sleek brow transformation!

3. After Care Tips

Did you know that the proper aftercare can enhance the longevity of microblading results by up to 30%. It's important to remind your clients togive thier brows the spa treatment they deserve!

Deep Dive: After the procedure, your clients are probably a mix of ecstatic and anxious. Guide them gently into the post-procedure world. Share care tips, recommend soothing brow products, and perhaps throw in a discount for their next touch-up. Show them you care beyond the chair!

4. Promotional and Seasonal Emails

Did you know that 7 in 10 people use promo codes or deals from promotional emails. That's right, discounts are the magic word!

Deep Dive: Unveil seasonal promotions with fun themes, like a "Summer Brow Splash" or a "Cozy Winter Brow Retreat". Maybe offer a referral bonus with a catchy name, like "Bring a Brow Buddy!" By creating excitement around your promotions, you're not just selling a service; you're offering an experience.

5. Educational Emails

Did you know that educative content gets 131% more engagement than promotional content. In the world of brows, knowledge is power (and beauty)!

Deep Dive: Share tidbits about the latest brow trends or ancient microblading traditions from across the world. Did you know microblading dates back to ancient Egypt? Cleopatra might've been on to something! Use this space to answer FAQs, share success stories, and spotlight those amazing brow transformations.

In conclusion…

Email marketing in the microblading business is not just about promoting services. It is about fostering a community of brow enthusiasts. From the first hello, to a continuous care, you are building your tribe, that will later turn into loyal customers willing to try different services and procedures.