How can superior aftercare help you scale your microblading business?

How can superior aftercare help you scale your microblading business?

During and aftercare is 70% of a microblading treatment success. And the business that scales isn't the one that sells the most, but the one that cares the best.

 If you’ve taken any of the PhiAcademy courses, where aftercare is deeply explored and taught, you already know that it’s crucial for your professional success, client satisfaction, and your brand reputation.

However, today we’ll discuss the aftercare benefits from the business perspective, and how you can use superior aftercare to scale your revenue and your business.

What does superior aftercare mean?

As you already know, with microblading, we use tiny blades to deposit pigment underneath the skin, which means that all products that we use and every step we take has to be 100% checked and safe.

This is crucial for:

• Healing
• Infection prevention
• Preserving the results
• Scaring prevention
• Reducing discomfort

And there are some basic procedures and products that we have to use. But there’s an extra mile that you can go, and turn your aftercare commitment into increased client loyalty and revenue.

Let’s compare it to a restaurant:

Regular Aftercare

This is like dining at a basic restaurant. You're seated, given a menu, your order is taken, and you receive your food. The waiter might check on you once during the meal. In the end, you pay and leave. You've been given the essential service (a meal) but there isn't much extra attention or personalization.

Superior Aftercare

This is comparable to dining at a high-end restaurant. When you arrive, the staff greets you warmly and escorts you to your table. The waiter takes the time to explain the menu, offers recommendations based on your preferences, and perhaps even suggests a wine pairing. During the meal, the staff checks in on you periodically to ensure everything is to your satisfaction. At the end of the meal, you're given a small complimentary dessert. Even after leaving the restaurant, you might receive a follow-up message thanking you for dining and asking about your experience. The essential service - a meal - is the same, but the added attention, personalization, and care turn it into an exceptional experience.

The question is - do you want to be a below-average restaurant or an elite one?

In terms of microblading, superior aftercare would mean:

•  Involving personally explaining the aftercare process, as we did in this article
• Providing customized advice based on someone’s lifestyle
• Being there to answer any concerns
• Recomending and selling products your clients can use
• Educating yourself about aftercare, then educating your clients.

How can superior aftercare help you scale your microblading business?

All of the extra effort and investment in during and aftercare leads to not only repeat clients but new clients as well. If you were looking for a way to boost your word-of-mouth referrals, increasing customer satisfaction is a direct answer. And there’s nothing better for making microblading clients satisfied than removing their doubts, showing them that you’re the trusted resource, and helping them with what bothers them the most - aftercare.

There you have it – the secret sauce to scaling your microblading business isn't just about the precision of your hand or the keenness of your eye; it's about delivering superior aftercare to your clients. It's the difference between a quick snack from a vending machine and a five-course meal in a fine dining restaurant, both fill your stomach, but one leaves a memory that you won't soon forget.

And remember, as the famed Maya Angelou once said: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."