If you are considering taking a step into the microblading and the beauty industry, it’s completely normal to ask yourself whether you are making the right decision. Considering all the challenges the world brought us in the last few years, ‘safe’ is the keyword for any decision we make.
We speak to a lot of people who are fed up with non-flexible, and non-rewarding careers, looking to make a switch into something they’ve always dreamt about. They would love to gain a new lucrative skill, or even start their own business. However, they are in a catch-22 situation where they know they have the capability, but anxiety is holding them back. Especially for people who have a whole family to support.
For this reason, we are sharing with you why microblading is a career opportunity that you cannot afford to miss.
Those who have tried microblade eyebrows only regret they haven’t tried it earlier.
Eyebrows are a huge business around the world. More than half (50%+) of women across the USA use eyebrow pencils, while the average British woman spends more than 200 pounds annually on brow grooming only.
When it comes to microblading, it’s a procedure that’s booked months in advance. With more and more sophisticated and innovative techniques being introduced (especially at PhiAcademy), the demand is growing higher and higher. Regardless of the world situation.
Maybe you’ve noticed that women tend to stay pretty, no matter what’s going on in the world. It’s been like that since Kleopatra, and it’s not likely to change.
At PhiBrows, we root for self-love and confidence, so we are immersively glad that women around the world are unconditionally taking care of themselves.
Moreover, according to Google Trends, people are constantly searching for terms like ‘microblading’, and ‘microblade eyebrows. The trend has been steadily growing over the last 5 years, which means that people are becoming more and more aware and interested in this semi-permanent makeup technique.
The beauty industry is recession-proof
Despite growing concerns of another recession approaching, the financial forecast for the beauty industry is looking quite good. According to Los Angeles Times, the Bureau of Labor Statistics stated that even in the middle of the last crisis in 2020, customers needed 15.7% more beauty technicians.
Even though it seems that the industry that specializes in luxury is the first one to be chopped during the recession, this is far from the truth.
Have you ever heard of the term “Lipstick effect”?
According to the Business Professor, the Lipstick effect is described as “a term used to refer to a situation where consumers still manage to buy a luxury product like lipstick, amid an economic crisis. When there is a recession, consumers are expected to focus their purchases on goods that don't impact their already limited income. However, some consumers still have the cash to buy luxury items like premium lipstick.”
Or as Investopedia says:
“The lipstick effect is one of the reasons that fast-casual restaurants and movie complexes typically do well amid recessions. Cash-strapped consumers want to treat themselves to something that lets them forget their financial problems.”
And what serves the purpose more than beauty treatments that add up to confidence and create a better impression of ourselves?
Moreover, microblading is a long-term, low-maintenance procedure, that helps clients save money on expensive beauty products. In times like recession, which is full of uncertainty, most clients prefer investing money in a permanent-makeup treatment, rather than purchasing multiple products on a continuous basis.
Microblading is the rarest and hardest technique to learn
Even though it may seem that online courses are flooding the internet (and that this trend is on the rise), microblading is still one of the most complex beauty techniques out there.
It requires a hands-on experience not just on fake skin, but on real clients as well.
To achieve this (and to get access to real clients), it’s necessary that genuine experts hand-hold you through the process until you are fully ready to work independently.
With this in mind, becoming a certified microblading artist means that you’ve gained a skill that you can cash in at any point. And there’s nothing safer than having something that no one can take you away - a skill.
So far, our courses at PhiAcademy have changed the lives of 50,827 people, so if you’d like to join them, and become the next Master, reach out to us, and we’ll guide you in the right direction.